Manuel Zamudio

Manuel began his career in Marketing at P&G Mexico before joining Yum! Brands, where he spent 15 years in marketing roles for Pizza Hut and KFC in Mexico and the UK. In 2011, he became KFC Iberia’s General Manager, transforming the brand, doubling its size in Spain and Portugal, and leading the first new franchisee recruitment in 10 years. He earned accolades like the 2013 Hot Concepts award, 2014 KPMG Best Practices for Employment Generation, and 2016 Randstad Foundation for Social Responsibility. In 2017, he co-founded Chariots Investments, expanding from 1 to 13 KFC restaurants, and in 2024, launched Glaseadas Originales, a JV with Krispy Kreme HQ.